Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, Asda Mobile. Its head office is in Asda House in Leeds, West Yorkshire.
Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer, in 1999, and is the UK's second largest chain by market share after Tesco. In December 2010, Asda's share of the UK grocery market stood at 16.5%.
Asda's marketing promotions have usually been based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 14 Years Running.

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